1. UX 设计基础入门

Untitled

UX is about to improve...

usable
equitable
- 适用于各种能力 & 背景的人群 → useable & marketable
enjoyable
useful

→ research

当人们喜欢一种产品时，会经常使用、推荐朋友、让公司生意更好、对公司有积极看法（winwin）→ UX designer 的切入点（公司有时看不到相关价值）

What UX designer do

designer

good sense for visual
curious about how people’s mind work
figuring out how people using products & easier to use

do

interaction designers：focus on designing the experience of a product and how it functions
visual designers：focus on how the product or technology looks
motion designers：think about what it feels like for a user to move through a product
graphic designer：create visuals that tell a story/message （focus on the physical appearance of a product - UX designers focus on how users interact with a product

most common colleagues 常见对接同事

UX researchers：conduct studies or interviews that help us learn how people use a product
UX writers：think about how to make the language within a product clearer
production designers：make sure first & final designs match in the finished project material & that the assets are ready to be handed off to the engineering team
- assets 各种样式
UX engineers：translate the design's intent into a functioning experience
UX program managers：ensure clear & timely communication so that the process of building a useful product moves smoothly from start to finish

决定用户体验的好坏

norman door 诺曼门：用户体验差的门（by Don Norman - the design of everyday things）
好的用户体验应该创造出直观 & 易于使用的产品，每个产品设计都应该让用户有特定的感觉
key task：将一种特定的情感与使用产品的体验联系起来
what can be made better？what's already working？

Responsibilities of entry-level UX designer 入门级用户体验的典型职责

researching
- understand audience and learn about their background, demographics, motivations, pain points, emotiond, and life goals
wireframeing
- an outline or a sketch of a product or a screen
prototyping
- an early model of a product that demonstrates functionality
- 快速又经济地找到产品的最佳设计方案
creating information architecture
- the framework of a website or how it's organized, categorized, and structured
communicating effectively

differences between generalists, specialists, T shape roles

generalist 通才、多面手：拥有广泛职责的用户体验设计师，多数 UX 设计师以这种方式开始职业生涯，在小公司比较常见
- 好处：尝试不同角色从而找到热爱的专业
specialist：dives deep into one particular UX design role，like interaction, visual, or motion design
- 通常在能负担得起一个庞大的 UX 团队的公司
T-shaped designer：specializes in one kind of UX design and has a breadth of capabilities in other areas 除了自己领域之外、在其他互补领域也有丰富的知识

跨职能团队如何一起工作构建产品

build an app for ordering food

product lead：design the scope of the project
UX researcher：tries to understand user trust
interaction designer：figures out the flow for ordering
visual designer：thinks about how to make it easy for users to find allergen free foods in the product
engineers：brings wireframe and prototypes to life
program manager：ensures clear and timely communication across the team

职业生涯起步

Startup

a new business that wants to develop a unique product or service and bring it to market
Freelancers
advertising agencies 广告代理公司
design agency
big company
internship / apprenticeship 学徒
entry-level job

2. UX 设计所需工作、术语、平台

术语

user：any person who uses a product
end user：the specific audience a UX designer creates something for
- should focus on as UX designer
user experience：how a person, the user, feels about interacting with, or experiencing, a product
user-centered design: puts the user front-and-center
- step in the user-centered design process
  - understand
  - specify
  - design
  - evaluate
iteration 迭代：doing something again, by building on previous versions and making tweaks
platform：the medium that user experience your product on
brand identity：the visual appearance and voice of a company
responsive web design
- users behave differently depending on their device
framework: creats the basic structure that focuses and supports the problem you're trying to solve
- user centred design process
- 5 elements of UX design：steps a designer takes to turn an idea into a working product
- design thinking：a way to create solution that address a real user problem and are functional and affordable
- universal design 通用设计：the process of creating one product for users with the widest range of abilities and in the widest range of situation
- inclusive design 包容性设计：making design choices that take into acoount personal identifiers like：
- equity focus design 公平性设计：新的行业目标 designing for groups that have been historically underrepresented or ignored when building products 为历史上被低估或忽视的群体设计
MBU：next billion users，下一个初入互联网的十亿新用户
assistive technology（AT）辅助技术

工具

工具能够让设计师创造原型 & 迭代
让设计师能更容易测试原型
使多个团队在同一产品上工作成为可能